jdfoot tell you Tiffany x Nike raid at any time!

To say that the most topical joint sneaker in the first half of 2023 is probably none other than the Nike x Tiffany & Co. Air Force 1 "1837"! With the previous popularity of Dior x AJ1 and Louis Vuitton x AF1, this year's new luxury sneaker joint name has naturally become a popular leader and attracted more attention! Maybe you will be curious, why did Nike choose to do things with Tiffany this year? What secrets are hidden in the details of the joint name? From Dior x Air Jordan 1 in 2020 to Louis Vuitton x Nike Air Force 1 last year, to this year's Tiffany x Nike joint name. Friends who are familiar with luxury brands will find that the above three belong to LVMH, the world's largest luxury goods group. And why did you choose Tiffany this year among the many luxury brands under the LVMH Group? It can be said that Alexandre Arnault, the third son of LVMH, the current deputy CEO of Tiffany, and the CEO of RIMOWA, has contributed a lot. As a top rich and handsome, only 30-year-old Alexandre Arnault not only loves sports every day, but also makes no secret of his love for sneakers. On weekdays, she has very good personal relationships with Kim Jones, Virgil Abloh, and Tom Sachs. And these big names have also had heavyweight joint cooperation with Nike and Jordan Brand. 

Coinciding with the 40th anniversary of the birth of Air Force 1, Tiffany, which was founded in 1837, naturally became a natural choice for the joint theme of "Legends in Pairs". Many people heard of Tiffany for the first time, mostly because of the classic picture of Audrey Hepburn in the Tiffany window in the movie "Breakfast at Tiffany's". In fact, as early as 1837, the first Tiffany boutique opened in New York. This time, Tiffany and Nike's joint Air Force 1 uses 1837 as the color matching name to pay tribute to the birth of the legendary jewelry brand. Today, Tiffany has become synonymous with romance, and Tiffany blue has become the most dreamy color that can make girls' hearts beat faster. Tiffany blue, Tiffany's most recognizable color, first appeared in 1845 in the Blue Book, the first direct mail catalog. Symbolizing happiness and hope, over time, Intiffany has performed to the extreme. It was rated as "the most popular color among girls" by the Internet, and wrote the legend of a jewelry brand that can be known to the whole world through one color. In 2001, Tiffany and Pantone® created "1837 Blue," a tribute to the iconic Tiffany Blue shade. The stunning Tiffany blue box, sold only with the product. And this joint shoe body and shoe box perfectly present this classic element. In addition to Audrey Hepburn, there are countless celebrities who have been fans of Tiffany. Former First Lady of the United States, European Royals, Lady Gaga, Cate Blanchett, Anne Hathaway, Jay-Z, Kendrick Lamar, Gal Gadot, Beckham, Anya Taylor-Joy, Ku Zima, Gu Ailing, Rosé, Kardashian... are all big fans of Tiffany. Since the third prince of LVMH, Alexandre Arnault, took charge of Tiffany in January 2021, in just two years, a series of youthful reform actions have been launched.

Among them, the most eye-catching is definitely the cross-border cooperation with artists and fashion units in various fields. Supreme, Daniel Arsham, Tom Sachs, etc. have all become the objects of Tiffany's joint cooperation. Even the League of Legends LPL Silver Dragon Cup and the Summoner Trophy of the World Finals are all handcrafted by Tiffany's senior workshops. Finally, the release date and official pricing of the Nike x Tiffany & Co. joint series that everyone is most concerned about are now officially announced! The joint shoes Nike x Tiffany & Co. Air Force 1 "1837" will be released on March 7th. The two sides are based on the theme of "legends in pairs". The body of the shoe is made of high-quality black suede, and the Swoosh on the side of the shoe is complemented by the classic Tiffany blue. There is also a Tiffany 925 sterling silver plate on the heel of each shoe, and it is rumored that the global volume is only 9,500 pairs. The choice of March 7th is also very spiritual, paying tribute to the year when Tiffany & Co. was founded. However, according to the practice of SNKRS in the past for blockbuster joint sales, it is not ruled out that as the date approaches, it will be exclusive, so everyone must pay more attention to it in the near future!

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